Online Reputation Management (ORM) is all about brand awareness, and is the
process of measuring, monitoring, tracking and creating constructive conversations about your brand, corporate and personal identity, on the Internet. In summary, it encompasses monitoring online conversation about your brand and corporate or personal identity, understanding what is being said about it and critically analyzing the reasons behind the discussions.
It is about devising a methodical strategy, and interacting with your consumers to mitigate any damage to your brand that could potentially arise as a result of negative feedback about your company, product or business methods, ensuring
that no further negative repercussions occur by maintaining a strong positive online presence.
ORM plays a crucial role in Digital Marketing, helping to get rid of negative reviews about a company, person and brand from search engines, taking away harmful hidden content. For a brand, reputation is their first priority, and ORM involves inserting new content on-line that pushes previous or unwanted content lower in search results.
Online Reputation Management has become an essential component of any brand reputation management strategy, and protecting a brand’s image is the most important thing a company can do. A brand’s name and goodwill is earned through years of hard work, and losing it might take just minutes in the online world. In today’s reality, businesses are steadily falling prey to negative scam allegations that can damage their web reputation drastically. Slander feedback or negative remarks can topple the online reputation of your business which will lead to negative impact to your online credibility and result in significant loss of sales, maybe even of the business itself.