Barter Services | Bartercard New Zealand

Business tool that increases profits through new customers and improved cash-flow


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Bartercard Boosts Business

Does Bartercard Work? YES and It Boosts Business

Lower Hutt and Auckland businesses are the star big-city performers in New Zealand’s cash-free economy, while Selwyn is the top rural region.

Bartercard members in those three areas enjoyed the largest increases in sales in the year to June 2014, with some achieving growth of close to 25%.

Lower Hutt in particular has seen a surge in the volume of bartering businesses with growth that outstripped the Auckland region by over two percentage points.

Data analysed by Dr Paul Bracewell from Wellington-based Dot Loves Data shows the country’s non-cash economy is thriving, with more than $200 million worth of goods and services ‘bought’, ‘sold’ and swapped each year through the Bartercard network.

More than 7,000 businesses belong to Bartercard in New Zealand, with some of them having been in the scheme since it began 23 years ago. Memberships ranges from start-up companies to long-established family businesses and charities, some of which use Bartercard ‘dollars’ to pay for advertising as well as to ‘buy’, ‘sell’ or swap good and services.

Bartercard  NZ CEO John Scott says the top five sectors active in Bartercard are professional services, hospitality, automotive, construction and building, and food and drink.

“Meanwhile, provincial areas experienced the greatest improvement in operating cash flow, particularly Bartercard members in Horowhenua, Manawatu, Mid-Canterbury, Southland and North Otago.”

Dr Bracewell’s analysis looked at the performance of more than 3,500 members who have significant sales or spend through Bartercard.
“Two thirds of our members have been bartering on our exchange for more than five years while 31% have been involved for more than 10 years,” says Scott. “They stay in the scheme because they know it works – and works well – for their business.
Top Performing Large Regions (Increased Sales) – Above Average Growth in Sales after 12 months
• Lower Hutt City (16.7%)
• Auckland (14.2%)
• Hamilton City (11.0%)
• Christchurch City (10.1%)
After Two Years:
• Auckland (15.5%)
• New Plymouth District (15.4%)
• Lower Hutt City (12.9%)
• Napier City (10.2%)
• Rotorua District (10.1%)
Top Performing Small Regions (Increased Sales) – Above Average Growth in Sales after 12 months
• Selwyn District (23.0%)
• South Wairarapa District (12.8%)
• Timaru District (12.2%)
• Waikato District (12.1%)
After Two Years:
• Kapiti Coast District (>25%)
• Marlborough District (>25%)
• Far North District (>25%)
• Central Otago District (17.7%)
• Western Bay of Plenty District (11.1%)
• Waipa District (10.3%)
Improved Cash flow: Top 10 areas to experience an improvement in cash flow over a 6-month period:
• Horowhenua District
• Ashburton District
• Southland District
• Waitaki District
• Manawatu District
• Rotorua District
• Dunedin City
• Central Otago District
• Wanganui District
• Nelson City
About Bartercard: Following Bartercard’s creation in Australia in 1991, Bartercard New Zealand became the first international licensee a year later. Since its inception, the BartercardSection3Image1[1] Trade Exchange has grown to more than 7,000 member businesses across New Zealand who buy, sell or swap over $200 million worth of goods and services outside the cash economy each year. Bartercard operates in New Zealand, Australia, United Kingdom, Thailand, United Arab Emirates, and Cyprus.

© Scoop Media


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Increase Profits and Improve Cashflow with Bartercard

Bartercard members are part of an enormous community of businesses that are increasing revenue and improving their cashflow, using an electronic currency called a Trade Dollar. One Trade Dollar is equivalent to one New Zealand Dollar for all accounting and taxation purposes and members then take these Trade Dollars and use them to offset cash expenses within their business.

Assuming Bartercard members have their current cash business already covering their fixed overheads, such as rent and wages, and they have the capacity to take on new business, the only cost in supplying another Bartercard member is their product replacement/variable cost. This means that when they make a purchase using Trade Dollars (T$) they are effectively getting a discount equal to their Gross Profit Margin.

When a company spends cash there is no guarantee of the return. With the Trade Dollar Bartercard members know that each time they spend, it will come back to them in the form of new business from another Bartercard member. Bartercard members are motivated to utilise fellow members’ goods and services because they are paying with their Gross Profit Margin, saving them cash every time they spend.

The new customers generated by Bartercard will be incremental (on top of) any existing cash business, therefore not interfering with their existing business model and Bartercard aims to increase members’ business by 5-15% and increase their net cash profit.

Corey and Rohini, owners of The Oakroom, a popular inner city bar are thrilled with their experiences since joining Bartercard and have this to say: “The team at Bartercard are truly high-calibre and energetic. Their knowledge of the local market and their key contacts in the community helped us in our search for a lot of what we were looking for to be able to setup and continually vary The Oakroom. Geoff our Trade Broker made sure we got the best value for the products that we were looking for.

“Bartercard also came through on its promise to us of new customers. After joining we immediately had new patrons coming through our doors. Functions during our downtime are also a focus for us. Since joining Bartercard we have had a number of Corporate Functions and it’s been exciting to see new cash customers returning as a result and spreading the word about our new bar.”

Intending members should take a moment to visit the website at http://www.bartercard.co.nz to discover how to join Bartercard and how to get the most out of their membership by using their trade dollars for more important things… like relaxing and having a coffee at their local bar or servicing their car at the mechanics.


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10 Ways to Improve Your Business With Bartercard

Bartercard is a trading system where you can barter your goods and services within the Bartercard business network.
Put simply, the network (of over 20,000 members in Australia) is designed to assist businesses to improve cash flow and reduce cash expenses through the use of modern bartering.
Gone are the days of swapping a cow for a pig or a chicken for a goat. The power of modern bartering is that you can improve your profits using our virtual currency that allows you to swap goods or services indirectly with any business within the network.
This quick guide to bartering will show you the power of the Bartercard trade dollar and how businesses use Bartercard to take action and achieve their business potential. Let’s get started…